Focus Group - Video & Transcript

This video is of my focus group. The three people I interviewed are within my target audience and age range. The questions I asked were open questions in which they could discuss between them. The questions are relevant towards the planning of my production. I will shortly be uploading a transcript for this video. Transcript... ME - Hello everyone i'm just going to ask you a few questions based on the production of my magazine, which is pop/chart genre music. The first question is, what genre music do you associate with music magazines straight away? What do you instantly think? PERSON 1 (far right) - Charts. PERSON 2 (far left) - Pop. The overrated stuff. PERSON 1 - Justin Bieber. PERSON 2 - The stuff that near enough every magazine has. ME - Okay. What would you expect to see in a typical music magazine? Such as images, interviews? PERSON 1 - Probably the top 10 in the music charts, like recommendations of music. ME - What about like competitions? Posters? PERSON 1 - Yeah competitions. PERSON 2 - Yeah, I'd say about famous people too. Certain famous people in a magazine like Chloe said, Justin Bieber, Nicki Minaj. ME - Do you enjoy reading music magazines? If so what genre would you specifically choose to read if you were going out and purchasing one yourself? PERSON 1 - I don't normally read magazines, but if I was going to, I think I'd probably get one with a bit of everything in. Because thats more my music taste. PERSON 2 - I'd just pick the one that first jumps out at me, you know instantly. PERSON 1 - Charts. ME - Okay, do you think having a 2 page spread on festival gossip would work well in a pop/chart magazine? If so, do you have any advice on what specific things I could include based around festivals? So, what festival outfits are on trend? PERSON 1 - Yeah I think that would be good, because a lot of people our age go to festivals and so it would be more effective. Especially if its aimed at young girls because they would be more interested in the fashion part. PERSON 2 - Yeah you want to try and include like interest for all the audience, so you'd put costumes for the girls and then photo's so theres images up too. ME - Thank you. Thats it - thanks!